Parties Involved:

• Client: The client is a business, brand, or organization that requires multiple Instagram Reels to be created by a network of creators for promotional, marketing, or influencer campaigns. The content will be centered on engaging the audience, increasing brand awareness, or promoting a specific product or service.
• Contractor: The contractor is responsible for coordinating and managing multiple content creators (influencers, video creators, or agencies) who will produce Instagram Reels. The contractor ensures that all content adheres to the client’s guidelines, timeline, and quality standards.

Budget:

The total contract value for 10,000 Instagram Reels is ₹10,00,000 (₹10,000 per 100 Reels). This budget will cover the cost of content creation, including scripting, video production, editing, and influencer coordination for each reel. Payment will be made in phases based on the completion of milestones, as described below.

Scope of Work:

The contractor will be responsible for the following tasks under this contract:

1. Content Creation and Coordination:

   • Creator Selection: The contractor will manage a network of creators who will produce the Instagram Reels. The contractor will ensure that creators are selected based on their relevance to the client’s target audience and the type of content required.
   • Content Brief: The contractor will provide a comprehensive content brief to each creator. The brief will include the key messages, creative direction, product or service details, and branding guidelines. It will also specify the expected tone, style, and any specific call-to-action (CTA) instructions (e.g., using hashtags, mentioning certain features).
   • Creator Guidelines: The contractor will outline specific guidelines to maintain consistency across all the Reels. This will include instructions on video length, aspect ratio, content themes, and the client’s visual identity, ensuring that each video aligns with the brand’s image.
   • Content Scheduling: The contractor will work with the creators to develop a production and posting schedule. The schedule will include deadlines for script approval, filming, and final submission of each video. The contractor will also ensure that all videos are published on Instagram as per the agreed schedule.

2. Video Production:

   • Filming and Editing: Each creator will be responsible for filming and editing their assigned Reels, adhering to the guidelines set forth in the brief. The contractor will ensure that all videos are shot in high-quality formats and edited to meet the client’s requirements. If necessary, the contractor will assist in the post-production process.
   • Video Length and Format: Each Instagram Reel will be between 15 to 60 seconds long, following the typical format for Instagram’s platform. The contractor will ensure that the videos are uploaded with the appropriate formatting for Instagram (e.g., aspect ratio, resolution, and size).
   • Incorporation of Branding: Every video will feature the client’s branding, including logos, product mentions, and relevant visual elements. The contractor will ensure that the branding is prominently and tastefully incorporated into each video.

3. Monitoring and Feedback:

   • Quality Control: The contractor will review all Reels before they are sent to the client. This review will ensure that the content meets the established standards, is aligned with the brief, and adheres to Instagram’s policies. The contractor will make revisions as needed before final approval.
   • Client Feedback: The contractor will forward all Reels to the client for approval after the first batch is completed. The client will provide feedback on the initial batch, including any changes or adjustments that need to be made for subsequent videos.
   • Creator Support: The contractor will act as the liaison between the client and the creators. They will ensure that creators receive timely responses to any queries, assist in overcoming challenges during production, and provide creative input when required.

4. Payment Terms:

   • Initial Payment (30%): An advance of 30% of the total contract value, amounting to ₹3,00,000, will be paid upon signing the contract. This will cover initial creator coordination, content brief development, and the first round of video production.
   • Progress Payments (40%): After the first 5,000 Reels have been submitted and approved, 40% of the total contract value, or ₹4,00,000, will be paid. This will cover the costs of video production and ongoing creator coordination.
   • Final Payment (30%): The remaining 30% (₹3,00,000) will be paid upon the successful completion and approval of the remaining 5,000 Reels. This will include final delivery, revisions, and any additional creator management services required.

5. Responsibilities of the Client:

   • Providing Product Information: The client is responsible for providing all necessary product or service information, images, branding guidelines, and any other marketing materials required to create the Reels. This information should be provided upfront to streamline content creation.
   • Timely Approval: The client must review and approve the content briefs, scripts, and the first batch of Reels within a reasonable timeframe. Any delays in feedback could impact the production schedule.
   • Payment: The client will make timely payments as per the agreed payment schedule.

6. Quality Assurance and Standards:

   • Brand Consistency: The contractor will ensure that all videos maintain the integrity of the client’s brand. The content should align with the client’s overall marketing goals and tone of voice.
   • Engagement: The contractor will ensure that all content is designed to engage the audience effectively. Each video should have an element that prompts interaction, whether through the use of CTAs, relevant hashtags, or compelling visuals that encourage sharing and commenting.
   • Platform Compliance: The contractor will ensure that all Reels adhere to Instagram’s community guidelines, copyright regulations, and any other platform-specific rules. This includes making sure that the content does not infringe on any intellectual property or use unauthorized music or visuals.

7. Revisions and Modifications:

   • Initial Revisions: After the client reviews the first batch of Reels, they may request revisions. Minor adjustments (e.g., tweaks to captions, visuals, or video length) will be made without additional charges.
   • Major Revisions: If the client requests substantial changes to the creative direction of the videos, these will be assessed and may incur additional costs based on the scope of the revision.

8. Termination Clause:

   • By the Client: The client can terminate the contract with a 15-day written notice. If the contract is terminated early, the client will be responsible for paying for all work completed up to the termination date, including the initial deposit and any completed videos.
   • By the Contractor: The contractor may terminate the contract if the client fails to provide necessary content, feedback, or payments. In such cases, the contractor will be entitled to retain payment for work completed up to that point.

9. Confidentiality Clause:

• The contractor agrees to keep all content, materials, and strategies confidential. The contractor will not share or disclose any part of the content created for the client without explicit permission. This includes both raw footage and final content.